Be honest with what is a cliché (and try to avoid them). Make your self-summary feel like the first line of a novel.
"Recognize when you're repeating something that you've heard," said Dan, one of the attendees, and then try to eliminate it from your profile. It needs to be the "hook." The "about" section is where you can sound most generic, Eggers told Dan, so make sure you hook people in like you would in a book.
Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.
The trick for you as “Boy” to get the biggest bang for your buck is to optimize your pitch so it will best appeal to Girl’s brain with content that directly tags her where Cupid lives.
And you want to portray yourself in an attractive, flirty way without seeming forward.
End on a "Zing." If you have a joke, save it to be the last part of the answer so that's what people remember.
And if the last question is "why you should message me," make sure you sound inviting so people want to message you.
Eggers wouldn't let Business Insider sit in on the editing, but we spoke to a few attendees about what Eggers said they should do. One attendee had "Eating and drinking with friends" listed as some of her favorite activities.
Eggers suggested that she list a restaurant where someone could find her, or a specific cocktail at a bar, as a better conversation starter. If you list consuming cocktails as an activity but then say in response to "what's your ideal Friday night?